Currently, VinFast shows that this is the most abandoned car compared to other popular car brands. Recently, a clip of a car park filled with VinFast cars appeared on the Internet. Many people complain that they buy VinFast cars to run for 1 to 2 years, then their vehicles are badly damaged, the repair money is too much compared to the value of the cars. After many times of severe damage, no one bought them so they decided to leave them in a cemetery for cars.
VinFast launched a petrol car only 5 years ago. At the same time, if it is an original Toyota or Honda car, without collisions, when it needs to be resell, it can still keep the price up to 80% compared to the new car. For Japanese car brands, German cars, people running for 20 years is normal. That’s what the brand car brings to its customers.
Currently, used car shops are avoiding the purchase of used VinFast cars, because this type of car, even if it is bought at a low price, will not be sold. Vietnamese people are still poor, no one has used a car for only a few years, and they have abandoned in the cemetery. In the opinion of most Vietnamese people, a car is a great asset. Therefore, they pay a lot of attention to the brands that can be reselled to keep the price, so Japanese cars are popular.
Those who have bought VinFast cars are mostly family members with many cars. These people accidentally fell into the trap of patriotism of Pham Nhat Vuong. However, when they realized that VinFast cars were not safe, many people left them in the garage to dust, not use. A few people who use it as a daily tool, realize that it is both unsafe and costs too much to repair.
In 2020, Mr. Pham Nhat Vuong launched the President car, identified by VinFast as a rival of Mercedes-Benz GLS, BMW X5, or Audi Q7 with a price of up to VND4.6 billion ($200,000). Mr. Vuong also imitated supercar companies like Ferrari or Lamborghini, launching limited quantities to create scarcity. Therefore, the President car is limited to 500 units. However, contrary to expectations, after only 2 years, this car has dropped dramatically.
Those who want a Mercedes-Benz GLS, BMW X5 or Audi Q7, running about 14,000 km after 2 years of use, have to spend no less than VND3.5 billion. Meanwhile, the old VinFast President offered for sale for only VND1.8 billion but no one bought it. For VND1.8 billion, people would rather buy a 2021 Mercedes-Benz GLC than buy an old VinFast President full of errors.
Large car manufacturers produce limited editions to create scarcity, often limited edition cars are cars with special features, and are highly collectible. Such cars not only do not depreciate over time, but the price is even higher later on. For example, the German company Porsche, which produced the 918 Spyder supercar in 2013. This model produced only 918 units, the factory price of this car is $950,000. By about 2021, its price is up to $1.3 million.
To do so, it must be a car company with a great brand name and great quality. VinFast cars are not yet capable of limited production to create scarcity.
Customers’ estrangement from VinFast is the truest assessment of brand value. It can be said that the quality of VinFast cars is similar to Chinese cars but sells at Japanese prices. And indeed, the incidents of VinFast cars over the years show that it is a valid comment.
A car company born late may lack experience, thin gray matter, and weak capital. However, product quality must gradually improve for the car company to survive. In the early 90s of the last century, Korean cars like Kia, Hyundai, and Daewoo just entered the world market. They identify the segment of cars with lower quality than Japanese cars, but cheap. Then over time, Korean cars improved their quality and competed fairly with Japanese cars. Producers of Korean cars at that time only improved their vehicles’ quality, to keep up with the big boys in the industry, but they did not silence the bad reputation of their cars. Only quality improvement can survive and develop. And if you try to cover it up by manipulating the media, it’s like “suicide.”
Thoibao.de (Translated)
